Case Studies

Currently Head of Design at Transient, building tools for artists onchain. I’ve spent the last decade in product design after getting my start freelancing for bands and nonprofits. From posters to platforms, design has always been how I help people create and connect.

UnitedMasters Subscriptions

A multi-team collaboration effort to redesign a cross-platform subscription flow, using data from funnel analysis, session recordings, and usability testing, leading to an 18% increase in premium sign-ups within the first month.

United Masters Wallet

I helped lead the design of the UnitedMasters Artist Wallet, driving a 25% increase in adoption within three months, empowering artists with real-time streaming data, financial insights, and instant payouts.